Goiko was built on passion, generous burgers, and treating every guest like family. Far beyond a typical fast-casual chain, it operates like a vibrant neighborhood spot where guests are more than just customers—they are part of the family. The rebranding elevates this human-centric spirit, reframing Goiko not merely as a restaurant, but as an experience-driven brand rooted in community, shared moments, and authentic connection.
Scope
Strategy, Brand Identity, Styleguide
Creative Direction & Design
Goiko Rebranding Concept
2024
Goiko Guidelines
A bold logo and heavy typography sit at the core, expanding into an expressive visual system filled with playful hand-drawn doodles, vibrant green accents, and energetic brand elements. The updated visual language strikes a deliberate balance: indulgent yet modern, street-smart yet refined, keeping the original soul intact while delivering a far more expressive, user-centered design system across both physical and digital touchpoints.
Across identity, tone of voice, and brand world, Goiko speaks to its community with a single unified promise: welcoming burger lovers looking for real quality and delivering a seamless, engaging experience every time.
A brand built on the simple idea that great food and good vibes (buen rollo) belong in a space designed entirely around the user.
MORE WORK
Xatélite
Gestamp
©2026 Sudiro Rubin